Friday, 18 January 2008

Why will nobody tell me their price?

One thing that New Zealand websites in particular are very bad at is telling you basic stuff like hours and prices.

I've just been trying to find out what it costs to advertise on radio in New Zealand. I still don't really know; the only radio station that will tell me on their website is a Chinese station, which isn't my target market.

I did find Mediaworks, who have ratecards for advertising on radio stations' websites. But their page on actually advertising on radio is all about why it's a good idea - not how to do it or, crucially, how much it costs. Their Contact Us page doesn't even have an email link or any names; just a physical address and phone and fax numbers. (Yes, people still use faxes for business in New Zealand. Hello? Twenty-first century?)

I should not have to phone a possibly pushy salesperson in order to find out I can't afford something. It's a waste of their time and mine.

(Yes, I know. Lately I'm more the Irritable Man than the Innocent Man. I blame too little centering prayer. Seriously.)

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