New novel: The Gryphon Clerks

I'm posting very infrequently here, I realise. I'm mostly on Facebook these days, or working on How to Be Amazing. (I don't think I've even mentioned that here until now.)

But I am dropping by to say: I've started a new novel, The Gryphon Clerks. Heroic steampunk-fantasy civil servants, wot larks! I'm looking forward to having a lot of fun with it.

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How to Stop Smoking ebook launch

Happy New Year to all.

New Year is traditionally a time for resolutions to change and improve your life, and among the most frequently chosen ones are getting fit, eating more healthily and stopping smoking.

These are all great goals, but frustratingly for them, a lot of people don't go very long at all before letting them go. My belief is that this is only partly a motivation problem. If you have good resources (including resources to help you with your motivation), these are all achievable goals.

The reason I'm talking about this is that in 2011 I'll be putting together resources for exactly these goals. I've started with smoking cessation, partly because I already have a lot of good material for it and partly because the NZ cigarette tax increased again at the New Year.

The main resource I've made is free, an ebook called How to Stop Smoking. It's also part of a course which includes audio tracks to help with motivation, the stop-smoking process and letting go of the smoking habit. I'm charging $19 for the course, which I think is a good compromise between making it as accessible as possible and charging enough that people will take it seriously.

If you smoke or have a friend or relative who smokes, and you or that person wants to stop, take a look at How to Stop Smoking. I've set out to make it simple, accesible, practical and motivational.

What I'm up to

I haven't been posting much here for a while. All my blogging effort has been going into Living Skillfully: Change Your Life, my personal development blog, and guest posting on other related blogs to build more traffic and subscribers. But it's time for a roundup of what's been going on.

I'm about to bring out another online course, Stop Procrastinating, Start Succeeding (there's a $20 discount offer if you sign up before 22 November 2010).

I also want to put together a small stop-smoking product before the end of the year, since cigarette tax goes up here on New Year's Day and that will stimulate a few more people to look around for effective ways to stop smoking. I'm approaching quitting smoking in terms of a personal development challenge rather than from a strict medical model.

I haven't just been writing about personal development, though. I'm doing some too. I've started getting up earlier to exercise, which is going well (I'm progressing through the Hundred Pushups challenge). Conveniently, this builds the same muscles that I use to paddle my new kayak, which is a lot of fun.

Starting in February, I'm doing a 10-week improv class. My day job may also pay for me to go to a public-speaking course run by Toastmasters.

Very slowly, I'm working on a Young Adult novel called The Y People, which is a bit of a hat-tip to the X-Men while being almost completely unlike it.

I've moved all my creative stuff over to C-Side Media at last, and I'm thinking about starting a new blog there (because I don't have enough blogs). This one will be about the process of self-publishing, basically how you can publish your book for free. It's a topic I have useful knowledge on and it would benefit other people, plus if I get people subscribing to it there'll be some splashover to my other projects. I'll announce it here as and when. (You can subscribe to get all C-Side Media updates on any of the several C-Side Media blogs.)

I'm also planning a podcast in the New Year on personal development, in which I'll interview other personal development bloggers. Steven Aitchison has agreed to be my first guest. It'll probably be monthly.

So there's plenty happening in my life in 2011. Feel free to leave a comment if you'd like to know more about any of it.

A couple of years ago, I posted on this blog:

Here are my three main worries about... Barack Obama:

1. Despite the smooth running of his campaign suggesting that he can pick good staff, will pick the wrong people for the jobs that need to be done, as George Bush did in some - though not all - cases, and that this will, as with Bush, lead to his intended changes either being hijacked or failing to be executed properly.
   
2. Will splash money around without accountability on how it is spent or control of the consequences. We're seeing, potentially, the first example of this with the bailout for the auto industry.
3. Will disperse the goodwill and popularity he has by enacting radical policies that the electorate generally doesn't support.

Can I call it or what?

Not so much the first one, but the other two, definitely.

My other worry about him was that he was promising more than he could deliver, and this, too, has come to pass.

Still, President of the USA is a pretty thankless position these days. Whatever you do almost half the electorate will disagree with it, you're short of money, the economy and the environment have both been in trouble for years, internationally you're stuck in an unwinnable war and regarded with resentment even by many of your allies...

The whole US political model is overdue for an overhaul, but because of the way it's designed it's almost impossible to overhaul it. What kind of worked and was radical and cutting-edge in the 18th century is now an entrenched system which, while theoretically accountable to the people, in fact offers them no option that really represents their views in most cases.

It's a worry.

How to sell stuff you haven't made yet

I haven't ranted about bad marketing here for a while, partly because I've been busy learning how to do good marketing. (My definition of bad marketing: Marketing that is clueless about what the customer actually wants, mainly because it doesn't care what they want.)

I've done several different courses from several different people, but the one that has really stood out is Clay Collins' "Interactive Offer". (It's actually saved me a lot of money. When you start poking round in the marketing field, you tend to get a lot of offers from people practicing what they preach, that is, trying to sell you stuff. For several months now I've been looking at those offers and thinking, "Yeah, that would be really good. But I don't need to buy this, because Clay's course will teach me that.")

Clay's thing is very 21st-century. You build a relationship with a group of people, and ask them what their problems are and what would help them solve those problems. And then you presell them a solution. And after that, you make the thing, because at that point you know it's going to succeed.

It's basically distributed patronage. In the 18th century, you had to find one rich person to pay you to make things. In the 21st century, you can find a whole lot of people who have a relatively small amount of money each, and make them things they want.

It's also the complete opposite of the kind of advertising and marketing I hate, where someone has a product that they want to sell, and they will interrupt you and try to sell it to you regardless of whether you need it or want it.

So, it's a brilliant concept, and Clay has used it to launch his last several products and got it down to a system, which he explains really well. (He's a nice guy, as well, which helps.) I'm very happy with my purchase.

I got in on the ground floor, the very first time he offered it. He's now created a whole lot of excellent material for us (asking us what we wanted at several points in the process, of course), and he's relaunching it all under a new name: The Presell Formula. (That's an affiliate link, but I'm not just recommending it to make some money. This is genuinely good stuff.)

What really sold me on the course was that Clay's free preview material for it was about three times as useful as the average marketing guru's paid course. And for this new version of the course, he's doing the same again: great preview material that you can actually use, even if you never buy the course.

Here's the link again: The Presell Formula. Go and take a look, sign up for his videos and enjoy his enthusiasm.

Review: The War of Art

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

My rating: 3 of 5 stars


This was a 4-start book until near the end, when Pressfield sets up what I consider a false opposition between creating for an audience and being true to yourself. We don't consider J.S. Bach a lesser artist for having produced his works for patrons, do we?

The War of Art was published before the idea of "1000 true fans" gained currency - a group of people who are, in effect, your patrons, who you create your material for and who, in turn, will buy pretty much anything from you. I wonder if Pressfield would still make such a strong dichotomy and cling so hard to the Romantic myth of the loner artist who produces brilliant work that often isn't appreciated by the masses. The modern reality (which the publishing industry needs to embrace, or it's doomed), is that there's no future in making things at random and firing them out at an uncomprehended public in the hope that they'll like one for some inscrutable reason, and buy enough copies to compensate for all the failures. Being in touch with your audience is just as important as being in touch with yourself, and the two are not mutually exclusive.

The earlier part of the book, though, on overcoming resistance, is excellent and worthwhile, and I do recommend it.

View all my reviews >>

More on why I'm disappointed with the iPad

I've been thinking some more about my reaction to this morning's iPad announcement. I'd said to myself beforehand, "Even if it's just a larger iPod Touch, that will still be cool." But - it's just a larger iPod Touch, and it's not that cool. Why not?

I think Apple are victims of their own hype machine (not all of which they control - Apple fans, I'm looking at you). What I was really expecting was that it would not be just a larger iPod Touch, that Apple would come up with something transformational that nobody had ever thought of before. And they didn't. Every element of this device - the e-reader, the touch interface, the slate form factor, the positioning "between a smartphone and a laptop" - all of it already exists. Not in one device, maybe, and if in one device, not in a device this well-designed, but still - it's evolutionary rather than revolutionary. Hence, underwhelm.

And that positioning itself - do I actually want something "between a smartphone and a laptop"? No. I want something that combines the convenience of a smartphone and the functionality of a laptop, rather than having a bit more of one and a bit less of the other.

I have no doubt that the iPad will be an extremely cool device, and I still want one, but I don't plan to be an early adopter. For now I'll be sticking with the iPod Touch for convenience and the laptop for functionality, and putting up with the small form factor (and difficulty of reading/web browsing) on the one, and the bulkiness and lack of a touch interface of the other.

Damn, now I put it that way I'm leaning towards the iPad again. But only a bit.