Friday 3 April 2009

The Baboon's Backside approach to marketing

You know what bothers me? The kind of marketing that is like a baboon's backside. You know, the kind that says, "Woo! I'm so extreme, you can't take your eyes off me, can you? Huh? Huh? You want some of this? You do, don't you?"

And what bothers me most about it is that it's generally more successful than the kind I prefer, which is, "Here is something that you might like to be aware of, as it is good and useful for people in a particular set of circumstances, viz, these circumstances here. If those are your circumstances, consider this product as something that might meet your needs."

I love living in the 21st century, but unfortunately my sense of a good ad is straight out of the Victorian era.

That's all. Just a complaint, no solution offered.